Ever wonder how your career enhances the relationships you have with your friends and family? My career in legacy giving has shaped how I now communicate with my aging parents.

Legacy gifts can be broken down into 2 components: why someone is dong the planned gift and what type of gift vehicle they should do. The first step comes before the second, so marketing only based on gift vehicle features or benefits will not entice a donor to make a legacy gift if they aren’t connected.

Are you struggling on where to start by offering legacy giving options to your donors? Do you think it is the correct way to offer EVERY option there is? WRONG! By focusing on a few gift vehicles you provide clear choices to your donors and increase your chance of getting a gift.

Are you adding a legacy message to your year end appeal? You should! If you don’t you will be missing out on opportunities to raise awareness and raise more money. Read on to see what your options are.

Did you miss a legacy, or planned gift? One that you didn’t even know you could have received? Yes, it is likely the case and read on to explain why you didn’t get it.

Planned Gifts can be complex, but don’t need to be. If you had to ask for one type of gift, which one would that be?

Are you toying with the thought of starting a legacy program? Have you been wondering if now is the time? Here are just 3 simple ways that indicate you need to start to ask for legacy gifts.

Many organizations attempt to start a legacy program without this key element - a good legacy case statement is essential to provide the message behind why your organization needs planned gifts. By creating one your marketing and conversations with donors will be much easier and productive.

If you are thinking about starting a legacy giving (planned giving) program and are wondering who the players are that you need to get on board, read this post on who you need to help you build a program.