The Blog
If you are philanthropy-curious, you have come to the right place. We are guided by our core value of generosity - in attention, in resources, and in support. Here you will find articles on various topics (and if you are interested in learning about something you don’t see, let us know!)
Where To Start With Legacy Giving?
Just starting out and confused on what to do first? Read on for a quick case study of a new nonprofit professional and what I suggest between to avenues.
Creating a Successful Legacy Giving Program
Are you on the fence about creating a planned giving program? It can be simple, and you can do it in steps to avoid feeling overwhelmed. Check out the article and the podcast for helpful ways to start getting legacy giving incorporated into your development program.
What Legacy Giving Taught Me About My Aging Parents
Ever wonder how your career enhances the relationships you have with your friends and family? My career in legacy giving has shaped how I now communicate with my aging parents.
What is a legacy gift?
Legacy gifts can be broken down into 2 components: why someone is dong the planned gift and what type of gift vehicle they should do. The first step comes before the second, so marketing only based on gift vehicle features or benefits will not entice a donor to make a legacy gift if they aren’t connected.
3 Must Have Legacy Gift Options
Are you struggling on where to start by offering legacy giving options to your donors? Do you think it is the correct way to offer EVERY option there is? WRONG! By focusing on a few gift vehicles you provide clear choices to your donors and increase your chance of getting a gift.
Are You Using Legacy Giving in Year-End Fundraising?
Are you adding a legacy message to your year end appeal? You should! If you don’t you will be missing out on opportunities to raise awareness and raise more money. Read on to see what your options are.
You Missed a Planned Gift!
Did you miss a legacy, or planned gift? One that you didn’t even know you could have received? Yes, it is likely the case and read on to explain why you didn’t get it.